Frequently asked questions

Who can apply for a trade mark?

Any individual, business or organisation may apply to register a trade mark, provided there is genuine use of the mark in the course of trade or a bona fide intention to use it

What can be registered as a trade mark?

Names and logo’s are most common however you can register words, logos, slogans, shapes, colours, sounds, patterns, motion elements, or any combination of these. A trade mark must be non-descriptive and unique, to avoid being confused for an already registered trade mark.

For further guidance, see what is a trade mark?.

How do I check if my trade mark is available?

You should search the Jersey trade mark register and consider checking for similar names in your industry. Searching wider sources - such as the UKIPO, EUIPO and the WIPO Global Brand Database, company names, and online platforms - can help identify potential conflict.

For further guidance, see check if a trade mark is already registered in Jersey.

What information do I need to provide in the application?

You will need:

• applicant details
• a clear representation of your trade mark
• a list of goods and services (using the Nice classification)
• payment of the required fee

What goods/services should I include?

Only those you currently offer or genuinely intend to offer. Filing overly broad claims can lead to challenges or cancellation.

How much does it cost to register a trade mark?

We are currently consulting on the proposed fees for intellectual property services. Read the full consultation and proposed fees.

How long does the registration process take?

The process usually takes several months. Timeframes depend on:

• examination
• publication
• the opposition period
• whether any issues need to be resolved

How long does a trade mark last?

A registered trade mark lasts for 10 years from the filing date.

It can be renewed every 10 years indefinitely upon payment of the renewal fee.

Do you already have a trade mark protected in Jersey?

If your trade mark was registered or protected before the Trade Marks (Jersey) Law 2026 came into force, special transitional provisions may apply. These provisions explain how existing registrations, renewals and international trade marks move to the new regime.

Read our transitional provisions: examples and FAQs.

What happens if my application is refused?

If your application is refused, the examiner will issue an examination report setting out the objection(s) and what you need to address before the application can proceed if it can be overcome. You will have two months to respond if you do not reply within the time allowed, your application may be refused. If you require more time than allocated to answer objections raised in your examination report, you can apply for an extension of time.

You may:

• respond with written submissions
• file evidence
• reduce your goods/services in some instances may overcome the objection

Do I need an intellectual property (IP) agent or lawyer to file?

No, you may file an application yourself.

However, professional advice can be helpful, especially if your mark is complex, faces objections, or is commercially important.

What is the correct way to use the ™, © and ® symbols?

™ Trade mark

Used to show you consider a sign to be a trade mark, even if not registered. Anyone can use it.

® Registered trade mark

Used only once your trade mark is officially registered. It provides strong statutory protection and is a criminal offence to use for unregistered marks.

© Copyright

Indicates copyright protection for creative works (e.g., books, music, artwork). Copyright protection arises automatically on creation; using the symbol is optional but helpful.